Turn the Substack you have into a Substack that works for you.
You have a Substack, and maybe you just finished setting everything up. You’ve published a few posts, started experimenting with Notes, and now you’re wondering what you’re supposed to focus on next.
Maybe you’ve been publishing for a few months, but your subscriber growth has been painfully slow. Or things started well, then stalled. You’re putting in the work, but you’re not sure what’s actually helping.
Or maybe you’ve had your publication for quite a while. It works, but parts of it are outdated, Substack keeps adding new features, and you’ve reached the point where you know things could be better. You just don’t know what deserves your attention first.
That’s what the Fall Strategy & Growth Cohort is designed to help you figure out.
This isn’t a “10X your subscriber growth” program.
Growth on Substack is usually much less exciting than that. It’s slow and cumulative, and a lot of it comes down to consistently doing a handful of things that help the right people discover your work, become readers, and stick around.
The problem is figuring out what those things should be for you.
Over twelve weeks, we’ll look at your subscriber growth, what you want your publication to accomplish, how it might support you financially, and how all the individual pieces of your Substack work together.
I am not going to give you a one-size-fits-all plan to turn your Substack into a cookie cutter version of a successful publication, we’re going to understand, audit, develop and optimize your Substack until it works for you, your goals, and your version of success.
Details
Format: Live Zoom sessions
Length: 90 minutes each
Recordings: All sessions will be recorded and shared with participants
Capacity: Limited to 10 participants.
Investment: $547 USD (Paid Subscribers receive 15% off)
Dates: This Cohort is now closed. Send me a message to be added to a waitlist.
What We’ll Work On
Over twelve weeks, we’ll move through three stages designed to help you understand what you want your Substack to accomplish and make sure the way you’re using it supports those goals.
Month One: Build Sustainable Subscriber Growth
We’ll start by looking at how subscriber growth actually works on Substack and why slow growth doesn’t necessarily mean you’re doing something wrong. We’ll look at long-form publishing, Notes, engagement, recommendations and other ways readers discover your work, then help you develop a realistic growth formula that fits your publication and your life. By the end of the month you will understand which activities help you reach more of the right readers and create a rhythm you can actually sustain.
Month Two: Build a Substack That Supports Your Goals
Once you’re reaching readers, we’ll look at what you ultimately want your Substack to do for you. We’ll explore paid subscriptions, including what people actually pay for and whether a recurring subscription makes sense, as well as other ways your publication can support books, services, workshops, products or other work. We’ll also look at how your content and calls to action can naturally guide readers toward whatever next step makes sense for you.
Month Three: Audit, Optimize & Improve
Finally, we’ll step back and look at your Substack as a whole. We’ll follow the reader journey from discovering you through subscribing, receiving your welcome email, exploring your content and potentially becoming a customer or paid subscriber. We’ll identify what’s outdated, confusing or simply not helping you reach your goals, then focus on the improvements that actually matter. You’ll finish the cohort with a clearer, more intentional publication and a practical plan for your next 90 days.
Who Is This For?
The Fall Strategy & Growth Cohort is for people who already have an active Substack publication.
You should have the basic pieces in place and enough experience using Substack that you’re ready to focus on growth, strategy and optimization rather than initial setup.
This might mean:
You’ve completed my Substack Setup Cohort and you’re wondering what comes next.
You’ve been using Substack for at least three months but your growth has been slower than you’d hoped.
You started with plenty of enthusiasm, life happened, and your publication lost momentum.
You’ve been publishing for a while but want to take another look at how everything works together.
You’re considering adding paid subscriptions or another way of generating income.
You want to understand which of Substack’s settings and features actually make sense for your publication.
New to Substack?
This isn’t the right cohort for you yet.
If you’re still learning how publications and profiles work, creating your About page, setting up your structure, writing your welcome emails or getting your publication ready to use, the Fall Substack Setup Cohort is the better fit.
The Setup Cohort will help you build the foundation, then you’ll be ready to think about strategy and growth.
How the Cohort Works
We’ll meet every Friday for twelve weeks. Each session is 90 minutes and will include a combination of:
Focused teaching on that week’s topic
A participant Publication Spotlight
Live questions, discussion and coaching
The cohort is intentionally limited to 10 participants.
That gives us enough different publications, experiences and perspectives to learn from one another while keeping the group small enough for meaningful conversation and individual attention.
Sessions will be recorded, so if you need to miss a week, you’ll be able to catch up.
There is no private coaching or between-session support included in this cohort. Questions and coaching happen during our live sessions together.
Details
Format: Live Zoom sessions
Length: 90 minutes each
Recordings: All sessions will be recorded and shared with participants
Capacity: Limited to 10 participants.
Investment: $547 USD (Paid Subscribers receive 15% off)
Dates: This Cohort is now Closed. Send me a message to be added to a waitlist