Stop Learning About Substack. Start Building Yours.
You’ve been reading the articles and maybe watching some tutorials. Perhaps you’ve even started your Substack.
But somehow, all the pieces still aren’t in place, and you’re getting frustrated with not finding what you need, when you need it.
The About page, tags and sections, welcome emails, and new features that Substack keeps sending notifications about keep stacking up and every time you log in, it feels like there are ten different things you should be working on.
If that sounds familiar, this cohort is for you.
This is a small-group implementation cohort designed to help you stop spinning your wheels and start building your Substack, one piece at a time.
This isn’t a course, or a webinar. I won’t be teaching you about Substack. I’m not going to lecture you for an hour a week for six weeks. All the information is available and will be referenced, but what makes this cohort different from what I usually do is that we will be working together on your Substack. Getting each piece in place.
Six weeks of guided implementation, not information.
Details
Format: Live Zoom sessions
Length: 60 minutes each
Recordings: All sessions will be recorded
Capacity: Limited to 8 participants.
Investment: $327 USD (Paid Subscribers receive 15% off)
Dates: This Cohort is now closed. Send me a message to be added to a waitlist
Who This Is For
This cohort is a good fit if you:
Have started a Substack (or created an account) but haven’t fully put it together yet
Feel overwhelmed by the platform and aren’t sure what matters most
Have been consuming information about Substack but haven’t implemented much of it
Want guidance, accountability, and the chance to ask questions as you go
Learn best by doing
Who This Is Not For
This is probably not the right fit if you:
Already have a well-established Substack that is actively growing
Are looking for advanced monetization or growth strategies
Prefer self-paced learning without live participation
Want someone else to build your Substack for you
Need extensive help planning a large, complex publication with multiple sections, custom pages, or advanced site architecture. Those projects typically require custom strategy and implementation support beyond the scope of this cohort.
Don’t want a Substack Publication, only a profile.
What We’ll Do Together
Over six weeks, we’ll work through your Substack step by step, putting the essential pieces in place together rather than leaving you to figure them out on your own.
Weeks 1–2: Build Your Foundation
We’ll start by making sure you understand the difference between your profile and publication and get the essential information in place, including your title, short description, categories and basic graphics. We’ll also work on your About page and discuss the basic decisions you’ll need to make around payments, tags and sections.
Weeks 3–4: Create Your Reader Welcome
Next, we’ll create the pieces that introduce new readers to your publication. You’ll work on your Hero Post, learn how to use the Substack post editor, and set up your free and paid welcome emails where applicable. We’ll connect these pieces so new subscribers can quickly understand who you are, what you write about and where to start.
Break Week: Catch Up & Explore
You’ll have a week without a live class to finish anything that’s still in progress, catch up if needed, and spend some time getting more comfortable exploring Substack.
Weeks 5–6: Put It All Together
We’ll look at your publication from a reader’s perspective and make sure the structure, homepage, navigation, tags, sections and payment settings work together. Finally, we’ll move beyond setup and into actually participating on Substack: using Notes, Restacks and basic networking to begin connecting with readers and other writers.
By the end of the cohort, you’ll have the essential pieces of your Substack in place, understand how they work together, and be ready to move out of setup mode and focus on publishing.
What You’ll Leave With
By the end of the cohort, you’ll have:
A completed profile
A clear publication title and description
An About page
Basic graphics in place
A structured publication
A Hero Post
Welcome emails
A foundation for using Notes
Greater confidence navigating Substack
And, you’ll know what to do next.
What Participants Have Said
“Adrienne’s class was a lifesaver, taking me from frustrated to published in three lessons. She was pleasant, knowledgeable, and patient, guiding us through confusing tasks and terminology. Highly recommended.”
— Spring Cohort Participant
We just ended our last class, and I want you to know how grateful I am for your teaching approach. I will admit, I was not at all confident I would end these sessions with a Substack - my own fear of following what seemed like a daunting process. But your class is broken out into easily digestible pieces. Your instructions are clear. You broke the process up into logical bite-size pieces and little by little a Substack emerged. Today, I sent my first post. Thanks to you.
— Summer Cohort Participant
Details
Format: Live Zoom sessions
Length: 60 minutes each
Recordings: All sessions will be recorded
Capacity: Limited to 8 participants.
Investment: $327 USD (Paid Subscribers receive 15% off)
Dates: This cohort is now closed. Send me a message to be added to the waitlist.